Latest briefings
Japan was the last major OECD market to reject air fryers. Structural constraints—kitchen space, single-purpose appliance skepticism, oil-cooking logistics—kept the category out…
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Color E-Ink is no longer a technology in search of a use case. After Kaleido 3 finally achieved 4,096-color rendering at consumer…
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Japan's smart-ring market in 2026 shows two parallel paths: medical-grade health tracking (Isshin, AIVELA) competing globally with Oura and RingConn, and infrastructure-specific…
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In May 2026, Japan's GetNavi magazine featured four flagship open-ear earbuds — Huawei FreeClip 2, Bose Ultra Open Earbuds, Sony LinkBuds Clip,…
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ASICS, New Balance, On, and HOKA are quietly competing for Japan's most demanding consumer — the daily walker. Here's why the rest…
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Cookpad named mala tang the #2 food trend of 2025. Shippo Mala Tang went from 19 stores to 55 in eighteen months.…
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Sanrio's March 18, 2026 capsule is not a one-off nostalgia drop. It is the visible product of a multi-character engine the company…
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Gemini Live has crossed from a phone feature into infrastructure that sits underneath a watch, an earbud, a tablet, a mouse, and…
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Microsoft's Copilot+ PC standard has finally produced a coherent Japanese-market lineup. GetNavi's May 2026 four-machine head-to-head — Dell Inspiron 14 Plus, Fujitsu…
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