Latest briefings
Japan isn't just building flying taxis. It's assembling the infrastructure, regulatory framework, and manufacturing ecosystem that makes eVTOL viable as daily business…
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When Kit Kat thefts became a news story in Japan, Nestlé Japan launched a tracking website. The campaign is a masterclass in…
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Suntory just launched NOPE, an RTD alcohol brand positioned as the companion for 'sinful eating.' It is the most honest piece of…
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Japan's adult collector market — figures, trading cards, premium character merchandise — is one of retail's most valuable and least-understood segments. In…
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In October 2026, Japan completes a beer tax unification that ends three decades of artificially cheap third-category beer. The price gap between…
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Japan's iconic school backpack costs ¥60,000 and lasts six years — then sits in a closet. A growing craft industry is turning…
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Japan's premium pen market is defying digital by going deeper into craft, limited editions, and ink ecosystems — and finding an international…
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Japan's April 2023 helmet recommendation law for cyclists triggered a boom in safety technology — cameras, GPS, smart helmets — that turned…
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A growing movement of Japanese tech enthusiasts is running local AI models on home NAS servers — keeping data private and off…
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