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I have lived in Japan long enough to have opinions about pasta that would get me laughed out of most rooms in…
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If you ask a first-time parent in the United States about diapers, they will talk about brand loyalty, absorbency, price-per-unit, and whether…
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There is a particular kind of cultural moment that signals a market shift rather than a trend. It does not announce itself…
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For years, the defining narrative of Japan‘s smartphone market was premium. Apple‘s dominance — consistently above 50% market share, routinely hitting 60%…
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The first time I ran through Tokyo at 6 a.m. on a weekday, I felt like I was part of a small…
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There is a photograph circulating in Japanese retail circles that says more than any analyst report could. It shows the final days…
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38% of Japanese households are single-person. Japan has spent 20 years building a consumer economy around solo living. Here's what hitorigurashi culture…
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Japanese sake exports have grown 167% in a decade. Premium sake is now on tasting menus next to Grand Cru Burgundy. Here's…
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Daiso operates 6,900 stores worldwide and generates ¥600B+ in annual sales from a ¥100 price point. Here's what Japanese retail discipline actually…
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