Latest briefings
Japan's non-caffeine coffee segment is now the fastest-growing in packaged coffee — growing 35% in three years. Here's what Western roasters should…
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How Japan's Koharu Coffee built a 50-location specialty coffee franchise on a 90-minute staff training protocol — and why the model could…
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Japan cracked mass EV adoption not by building bigger batteries — but by making the car smaller. The Nissan Sakura became Japan's…
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Euglena Inc. turned a single-cell algae into Japan's breakout functional food brand — and got it into three major convenience store chains.…
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Japan has spent sixty years engineering around humidity as a core life challenge. The result is a dehumidifier category the West has…
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Disclosure: This article is published by KETCHUPs, a Tokyo-based trading and brand-development firm. All content is editorial. There is a product category…
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A ¥500 sheet of puffy stickers from a small Osaka stationery company has sold over 15 million units, drawn lottery-only crowds at…
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In July 2023, Japan created an entirely new vehicle category that exists nowhere else on Earth. The tokutei-kogata requires no license, no…
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Japan's EV market looks nothing like America's or Europe's because Japanese vehicles are designed as home battery backup systems. The Nissan ARIYA…
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