Latest briefings
There is a particular kind of cultural moment that signals a market shift rather than a trend. It does not announce itself…
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For years, the defining narrative of Japan‘s smartphone market was premium. Apple‘s dominance — consistently above 50% market share, routinely hitting 60%…
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The first time I ran through Tokyo at 6 a.m. on a weekday, I felt like I was part of a small…
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There is a photograph circulating in Japanese retail circles that says more than any analyst report could. It shows the final days…
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38% of Japanese households are single-person. Japan has spent 20 years building a consumer economy around solo living. Here's what hitorigurashi culture…
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Japanese sake exports have grown 167% in a decade. Premium sake is now on tasting menus next to Grand Cru Burgundy. Here's…
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Daiso operates 6,900 stores worldwide and generates ¥600B+ in annual sales from a ¥100 price point. Here's what Japanese retail discipline actually…
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Japan sleeps less than almost anyone in the OECD and has built a ¥400 billion industry around sleeping better. Here's what that…
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Japan's 5.5 million vending machines are evolving from beverage dispensers into a sophisticated retail, data, and healthcare channel. Here's what international brands…
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