Japan’s Kei EV Revolution: How the Nissan Sakura Cracked Mass EV Adoption
Japan cracked mass EV adoption not by building bigger batteries — but by making the car smaller. The Nissan Sakura became Japan's…
Read briefing ->Latest briefings
Japan cracked mass EV adoption not by building bigger batteries — but by making the car smaller. The Nissan Sakura became Japan's…
Read briefing ->
Euglena Inc. turned a single-cell algae into Japan's breakout functional food brand — and got it into three major convenience store chains.…
Read briefing ->
Japan has spent sixty years engineering around humidity as a core life challenge. The result is a dehumidifier category the West has…
Read briefing ->
Disclosure: This article is published by KETCHUPs, a Tokyo-based trading and brand-development firm. All content is editorial. There is a product category…
Read briefing ->
A ¥500 sheet of puffy stickers from a small Osaka stationery company has sold over 15 million units, drawn lottery-only crowds at…
Read briefing ->
In July 2023, Japan created an entirely new vehicle category that exists nowhere else on Earth. The tokutei-kogata requires no license, no…
Read briefing ->
Japan's EV market looks nothing like America's or Europe's because Japanese vehicles are designed as home battery backup systems. The Nissan ARIYA…
Read briefing ->
Japan was the last major OECD market to reject air fryers. Structural constraints—kitchen space, single-purpose appliance skepticism, oil-cooking logistics—kept the category out…
Read briefing ->
Color E-Ink is no longer a technology in search of a use case. After Kaleido 3 finally achieved 4,096-color rendering at consumer…
Read briefing ->We use cookies to measure how this site is used. Analytics cookies are only set if you accept. See our Privacy Policy.