You know Kickstarter or Indiegogo inside out. Makuake looks similar on the surface — a campaign page, a funding goal, a countdown — but the mechanics underneath are different enough that running it like your last campaign is the fastest…

Before you commit to a Japan launch, you want a straight answer to two questions: what does this actually cost, and what are the odds it works? Neither number is published anywhere on Makuake’s own site — here’s what the…

The campaign page gets the attention, but logistics and compliance decide whether a Japanese crowdfunding campaign actually works. Most failed imported-product campaigns don’t fail on marketing — they fail on certification surprises, customs delays, and delivery promises that couldn’t be…

Japan has a mature crowdfunding ecosystem, but it works differently from Kickstarter and Indiegogo — and choosing the wrong platform is one of the most expensive mistakes an overseas creator can make. Here’s how the three major purchase-type platforms compare…

You ran a successful Kickstarter or Indiegogo campaign. Backers loved the product, you shipped, and now you’re looking at the map asking: where next? For most physical products, Japan should be near the top of that list — and in…