Project overview
Harrier (formerly Tohoer) is KETCHUPs’ own product brand in the magnet hook category on Amazon Japan. KETCHUPs runs the full operation in-house — sourcing, listings, advertising, and packaging — and the line currently holds both the Best Seller and Amazon’s Choice badges across its SKU lineup.
Highlights
- Best Seller badge (#1, Magnet Hook category) on the flagship 8-pack SKU
- Amazon’s Choice badge held simultaneously on the companion 4-pack SKU
- Full in-house operation: sourcing, listing, advertising, and day-to-day marketplace management
- Brand refresh in progress — Tohoer to Harrier, with a new package design and a filed trademark