Project overview
A crowdfunding project for Anarchia A-3 S Class, a handmade high-cut leather boot designed for fast on-off wear, sustainability, and premium comfort. Launched on Makuake (Japan’s leading crowdfunding platform).
Highlights
- 5-second on/off concept — quick lacing system designed for daily wear
- Recycled leather — sustainability narrative anchored in material story
- Handmade construction — premium positioning supported by craftsmanship
- Premium fashion positioning — pricing band and visual treatment aligned
Notes
Direct campaign page on Makuake. KETCHUPs supported localization, listing structure, and Japan-side launch communication.