Product
Market fit, pricing, packaging, channel readiness, compliance friction, and the practical path into Japan.
Review product ->Service modules
The modules inside your
Japan launch machine
Story
Japan-ready messaging, page copy, creative direction, buyer context, and local positioning.
Localize story ->
Amazon JP / Ops
Amazon Japan setup, listings, ads, marketplace operations, logistics, and customer support.
Operate channel ->Inside each module
What you actually get
Product
Typical: 1–2 weeksBefore anything is written or built, we confirm the product itself is ready for Japan — category fit, price positioning, packaging, and the compliance items overseas brands most often miss on the first pass.
What's included
- Category and competitive landscape assessment for Japan
- Pricing, duties, and landed-cost modeling
- Packaging and labeling compliance check (PSE, food/cosmetics sanitation law, PL insurance where relevant)
- Recommended entry channel and rough timeline
Common questions
Do you need physical samples to start?
No. Product photos, a spec sheet, and your current pricing are enough for the first review. Samples matter later, once we're validating packaging or compliance in detail.
What if my product needs certification changes?
We flag any compliance gaps in the first review and outline what changes are needed before import, so there are no surprises after a campaign is already funded in Japan.
Story
Typical: 2–4 weeksJapanese buyers respond to different proof points than Western backers. We translate your product's value into messaging, copy, and creative direction that actually lands with a Japanese audience — not a literal translation of your English page.
What's included
- Localized value proposition and messaging framework
- Japanese campaign or landing page copy
- Creative direction brief for photography, video, and key visuals
- Buyer persona and objection map specific to Japan
Common questions
Do we need to reshoot our product photos?
Not always. We first try to reuse and re-crop existing assets. New photography or video is recommended only where it materially improves conversion.
Who writes the final Japanese copy?
Native Japanese copywriters on our side, working from your approved English messaging and product facts — you review an English back-translation before anything goes live.
Campaign
Typical: 2–4 monthsIn Japan, crowdfunding platforms work as a "new product debut" channel, not a preorder site. We run the full campaign — platform, page, promotion, and backer communication — so launch day results in real sales data, not just traffic.
What's included
- Platform selection and application (Makuake, GREEN FUNDING, or CAMPFIRE)
- Campaign page production in Japanese
- PR and influencer outreach plan
- Paid media setup and daily monitoring during the campaign
- Backer communication and support in Japanese
Common questions
Does my Kickstarter or Indiegogo campaign have to be finished?
No. We work with funded campaigns, campaigns still in preparation, and products already selling through e-commerce or retail.
Who handles backer inventory and shipping?
We coordinate import logistics and fulfillment to Japanese backers. You produce and ship to an agreed point; we handle the Japan side, including Japanese-language customer support.
Amazon JP / Ops
Typical: 6–10 weeks to first saleCampaign momentum only compounds if someone keeps operating after it ends. We carry the proof from your Japan debut straight into Amazon Japan and other channels, and stay on as the day-to-day operator.
What's included
- Amazon Japan seller account and listing setup
- Japanese-language listing copy, images, and A+ content
- PPC advertising management and reporting
- Inventory and FBA logistics coordination
- Japanese-language customer support and review management
Common questions
Do we need a Japan entity to sell on Amazon JP?
No. We operate as your Japan partner on the account structure that fits your situation, without requiring you to set up a local entity first.
Can operations start without a crowdfunding campaign?
Yes. Campaigns are our recommended entry point, but brands already selling elsewhere can start directly with Amazon JP setup and operations.
Our process
A clear path from
signal to scale
01
Validate
Review category, timing, price, compliance, and first-channel options.
02
Launch
Build the story, assets, campaign path, and market-facing execution plan.
03
Operate
Run Amazon Japan, customer communication, and channel operations.
04
Scale
Use real signals to expand into better pages, retail, content, and growth.
Questions brands ask us
FAQ
Do we need a Japan entity before we start?
No. KETCHUPs is positioned as a practical path into market exploration and launch execution — you don't need a local entity to begin.
How do you charge?
We work primarily on a success-based model tied to launch results, so our incentives stay aligned with yours. Exact terms depend on your product, category, and scope — we propose a concrete structure as part of your free review.
Do we give up exclusivity or IP by working with you?
No. Your brand and IP remain 100% yours. We act as your Japan launch partner, and any distribution terms are agreed openly before work starts.
How long does a typical engagement take?
A crowdfunding-first launch runs about 2–4 months from prep to campaign close. Amazon Japan setup typically reaches first sale in 6–10 weeks. Retail expansion runs 3–9 months depending on category.
Which language do we communicate in?
You work with us in English throughout. Everything market-facing — copy, campaign page, customer support — is produced and delivered in Japanese.